Communications Resources

Top 5 Tips for Getting Better Media Coverage, HDTop 5 Tips for Getting Better Media CoverageC
Useful for: pitching stories to the media, media relations

These tips were compiled from Homelessness In The Media, a forum presented by Eastside Homelessness Advisory Committee (EHAC) and Housing Development Consortium of Seattle-King County (HDC) in May 2013. Click on the image to the right to enlarge.

Advocacy Messaging 101, Washington Low Income Housing Alliance (VIDEO)
Useful for: messaging, values framing, state legislative advocacy, Housing Trust Fund

Our state partner, the Washington Low Income Housing Alliance, hosted a webinar in 2013 with Michael Anderson, Deputy Director of the Housing Trust Fund Project at the Center for Community Change. In this one-hour recording, Michael discusses how to use values-based messaging in advocating to legislators.

National Housing Conference Housing Communications HUB
Useful for: examples of successful communications campaigns, peer-to-peer exchange, messaging, framing, social media

Create a profile and connect with others in the field. Browse the resource library, where you’ll find examples of successful communications tools and strategies from NHC and the Center for Housing Policy, as well as from members and partners nationwide. As a HUB user, you can also share examples of your own communications work.

Messaging and Framing Toolkit, National Housing Conference
Useful for: messaging, framing, communications strategy, choosing the right messenger, shaping the narrative

This toolkit, created by Neighborhood Partnerships and the Oregon Housing Alliance, summarizes communications strategies these organizations have tested through polling, focus groups, and in Advocate's Guide to Framing, National Housing Conferencesuccessive legislative sessions.

Advocates Guide to Framing: A Strategic Communications Checklist, National Housing Conference

Designed for use with the Messaging and Framing Toolkit (above). Click on the image to the right to enlarge.

Building Support for Affordable Homeownership and Rental Choices, Center for Housing Policy
Useful for: public opinion research, language and messaging research

This brief draws on  35 research studies related to affordable housing communications, summarizes key findings about public opinion, messages, and language, and provides suggestions for further research that could add to our understanding of how to communicate effectively about housing affordability.

Solutions for Housing Communications: National Housing Conference 2015 Convening, Plenary and Workshop Presentation Slides
Useful for: building acceptance for affordable housing

In April 2015, the National Housing Conference hosted its annual convening in Seattle, focusing on communications strategies which build acceptance for affordable housing.  Topics of plenary sessions and workshops range from “The Psychology and Language of NIMBY,” to “Best Practices in Community Acceptance for Developers and Allies.”
Video of all Plenary Sessions (Free registration required)